I may be missing something, but after reading this very eloquent piece, I feel I should express a balancing viewpoint. From a general worldview, packaging is nearly as important as the content, the embellishment as important as the raw - I say, nearly, because, packaging does not exist without content, but the vice versa is not true. A good example is a human being or an animal for that matter. if we remove the skin and look at raw flesh, bones and muscles, it is at best a gory detail. From an intellectual perspective, core may score over context, but from a general world view, I don’t think you can discount the importance of packaging.
Yes, I understand the sentiment: packaging is important, as it maximises exposure and digestibility. My point here is that packaging, when at the expense of content, is not worth it. Also, there can be packaging without any real content- semi-comprehensible truisms and sweet-sounding drivel - or even worse, good packaging with bad content. Packaging is the door. No matter how inviting it is, at the end of the day, it’s the room that counts.
Just an additional point-I was exposed to Japanese management-they believed in rooting out problems, rather than window dressing. Another belief- divert marketing dollars to improving product, because, bottom line-what customers want is good quality at low prices. Goes to buttressing your viewpoint
Agreed. My sentiments has its roots in my background. I am from South India, where people firmly reject the external and focus on the internal and it is my belief that they fall behind, because how you are perceived is more germane to success than what you are. But, that is an input bias-your point is well taken
The world needs thousands of more writers like you that write no holds barred. The unapologetic and raw prose gives our mind the wings to fly to the horizon and beyond.
Preach Bro. Magnificent
Thank you, Gene.
beautiful.
Thank you, Angela
I may be missing something, but after reading this very eloquent piece, I feel I should express a balancing viewpoint. From a general worldview, packaging is nearly as important as the content, the embellishment as important as the raw - I say, nearly, because, packaging does not exist without content, but the vice versa is not true. A good example is a human being or an animal for that matter. if we remove the skin and look at raw flesh, bones and muscles, it is at best a gory detail. From an intellectual perspective, core may score over context, but from a general world view, I don’t think you can discount the importance of packaging.
Yes, I understand the sentiment: packaging is important, as it maximises exposure and digestibility. My point here is that packaging, when at the expense of content, is not worth it. Also, there can be packaging without any real content- semi-comprehensible truisms and sweet-sounding drivel - or even worse, good packaging with bad content. Packaging is the door. No matter how inviting it is, at the end of the day, it’s the room that counts.
Just an additional point-I was exposed to Japanese management-they believed in rooting out problems, rather than window dressing. Another belief- divert marketing dollars to improving product, because, bottom line-what customers want is good quality at low prices. Goes to buttressing your viewpoint
I think this is a debate between short and long term. Essence endures, presentation doesn’t.
Well said!!
Agreed. My sentiments has its roots in my background. I am from South India, where people firmly reject the external and focus on the internal and it is my belief that they fall behind, because how you are perceived is more germane to success than what you are. But, that is an input bias-your point is well taken
wow!!!
This is B E A U T I F U L !
The world needs thousands of more writers like you that write no holds barred. The unapologetic and raw prose gives our mind the wings to fly to the horizon and beyond.
Keep it coming!
Thank you. I am humbled.